MISSION BRIEFING // CAMPAIGNS

STRATEGIC CAMPAIGN OPERATIONS

// PRIMARY OBJECTIVE

Multi-platform digital campaigns engineered to shift public opinion, amplify critical issues, and achieve measurable policy outcomes.

COMPRESSIONRAREFACTION

CAMPAIGN TELEMETRYLIVE

ELECTIONS SUPPORTEDNOMINAL

20+

MEDIA IMPRESSIONSOPTIMAL

80M

INDUSTRIES SERVEDIN PROGRESS

15+

VECTOR: MULTI-PLATFORM

PAYLOAD: INTEGRATED DIGITAL

TARGET: PUBLIC OPINION SHIFT

Launch Commit Criteria Verified

REV 2.0 // CAMPAIGNS

Our Approach

We liketo win

SHIFT brings a wealth of experience to the realm of digital public affairs. Our team of seasoned professionals, comprised of partners and employees with diverse backgrounds, has successfully navigated the intricacies of national, provincial, and municipal campaigns. We have spearheaded and won numerous campaigns by leveraging our deep understanding of the Canadian political landscape and our cutting-edge digital tools and strategies.

25+Years Combined Experience

150+Campaigns Delivered

94%Success Rate

Proven track record across Canada

20+Years ExperienceAt the highest levels

8National Elections

12Leadership Races

6Provincial Campaigns

2Mayoral Wins

Issue Campaigns

Mobilizing support for causes that matter

Agriculture & Trade Policy
Consumer Advocacy
Natural Resources
Energy & Environment
Healthcare Reform

The SHIFT Advantage

What sets us apart

Federal Cabinet Experience
Flashbulb Intelligence Platform
5 Campaign Managers In-House
Proprietary Activation Tools
War Room Ready

Expertise

SHIFT knows campaigns

SHIFT partners and associates have nearly worked on every major Canadian campaign in the last 15 years. From running as candidates themselves as Parliamentarians, to managing successful campaigns, SHIFT knows how to win.

Every business in Canada has a relationship with legislators and every legislator has a relationship with voters. We build campaigns to align voter interests with your business interests and craft the message and execute the plan that becomes a win for everyone.

5 campaign managers

Professional campaign management in-house

2 proprietary toolsets

Flashbulb Monitoring &
Flashbulb Activation

Dozens of Issue campaigns

Rally the public to demand change (or the status quo)

Visual Reference

Featured Expert

Stephen TaylorPartner

Parks Canada planned to delete a heritage website — but one proud Canadian hit 'Save'

CBC NewsNational CoverageCanadian Broadcasting Corporation

Bravo to @stephen_taylor for taking the initiative to help preserve an important record of Canadian history! A great story about harnessing digital technology to preserve our past.

Jason KenneyFormer PremierProvince of Alberta