HERITAGE PRACTICE
PRACTICE AREA//HERITAGE PRESERVATION
[SHIFT HERITAGE]

Preserving History in the Digital Age

Digital strategy for heritage building owners, foundations, and preservation organizations. We make historic places visible, discoverable, and impossible to ignore.

Digital StrategyWalking ToursSEOKnowledge GraphsStorytelling
Explore our approach
OVERVIEW01

The MissionPreservingwhat matters

Heritage properties tell stories that span generations. But in a digital-first world, the narrative around your historic site is shaped online long before anyone walks through the door. SHIFT helps private heritage building owners, foundations, and preservation organizations take control of that digital narrative.

We bring modern digital strategy to historic places. Whether it's optimizing your property's search presence, building interactive walking tours, or building semantic structured data so generative AI and search engines surface your property for future generations, we make heritage visible, discoverable, and impossible to ignore.

Heritage RegistryPreserved

13,554

Heritage Sites Saved

All provinces & territoriesBilingual
Rebuild Time

24h

Complete database rebuild

CBC Coverage
[02]CAPABILITIES

HeritageCapabilities

Digital strategy that makes historic places visible and discoverable

Practice Area

Digital Heritage Strategy

Modern digital strategy for heritage properties, foundations, and preservation organizations.

Advocacy & Communications
Fundraising Campaigns
Tourism Integration
Digital Storytelling
Heritage Web & SEO
Hearing Support

What We Deliver

  • Heritage communications strategy
  • Digital advocacy campaigns
  • Heritage property websites
  • Tourism platform integration
  • Fundraising campaign infrastructure
  • Municipal hearing materials

Why It Matters

  • Narrative control
  • Community mobilization
  • Regulatory preparedness
  • Tourism revenue
  • AI-era discoverability
Ready to Start?

Protect your heritage narrative

Connect with our heritage strategists

[03]EXPERTISE
heritageguide.ca
Heritage Guide Canada
13,554Sites
10+3Prov. & Terr.
2Languages
Heritage Strategist
Stephen Taylor
Stephen TaylorPartner

Digitalheritage done right

When Parks Canada planned to delete the Canadian Register of Historic Places, SHIFT's CTO Stephen Taylor downloaded all 13,554 site records and rebuilt the entire database in 24 hours using AI-assisted tools. The result was heritageguide.ca, a bilingual, modern, freely accessible heritage resource that drew national media attention.

This wasn't a theoretical exercise. It was a demonstration of what happens when digital strategy expertise meets genuine preservation commitment. Stephen built Heritage Guide on his own initiative, and we bring that same urgency and capability to every heritage project we take on.

13,500+ heritage sites preserved

Complete records from the Canadian Register of Historic Places, rebuilt and made freely accessible

24-hour rebuild

Entire heritage database reconstructed in a single day using AI-assisted tools

First in Canada

heritageguide.ca is the most comprehensive free digital heritage resource in the country

Heritage Dispatches

Heritage Insights

Perspectives on digital preservation and heritage strategy

Latest Transmissions
View All Articles